Our Principles Women

We focus on what matters. That is what sets Cover-More apart.

This is a business with a culture of expert care and expert knowledge. Our principles inform what we say and what we do.

  • We believe in: EXCELLENCE

    What we mean: Best practice at low cost, efficient, continuous improvement, specialist knowledge, innovation, being as good as we can be at what we are good at, leading by example, relevant. Focussing on what matters.

    What we don't mean: Trying to be good at everything--no matter what the cost. Focussing on what doesn't matter.

  • We believe in: COMPASSION

    What we mean: Care, empathy, respect, consideration, action with beneficial outcomes.

    What we don't mean: Pity, focussing on what doesn't matter when trying to help customers.

  • We believe in: INTEGRITY

    What we mean: Fairness, diligence, transparency, honesty, ethical behaviour.

    What we don't mean: Focussing on what doesn't matter when it comes to our partners, customers, our people.

  • We believe in: COMMITMENT

    What we mean: People-focussed, customer-focussed, loyal, providing true customer value, prioritising collaboration and teamwork, following through on promises.

    What we don't mean: Commitment without accountability. Focussing on what doesn't matter.

  • We believe in: INDEPENDENCE

    What we mean: Autonomy, self-confidence, unconstrained, in charge of our own destiny, flexibility, nimbleness.

    What we don't mean: Solitary, isolated, lacking strong support or lacking a commercial focus.